Malek Amrani

CO-Founder and Vice President of The Vice Wines

Malek Amrani is an entrepreneur at the helm of The Vice Wine, a wine company operating out of New York, Miami, and Los Angeles. Since its founding in 2016, The Vice Wine has grown into a luxury brand that reflects the values of its founders: quality, sustainability, sophistication, and health.

About Malek

Malek Amrani is an entrepreneur at the helm of The Vice Wine, a wine company operating out of New York, Miami, and Los Angeles. Since its founding in 2016, The Vice Wine has grown into a luxury brand that reflects the values of its founders: quality, sustainability, sophistication, and health.

A self-made leader in the wine and spirits industry, Malek moved from Morocco to New York City at a young age. He got a humble start in hospitality by working as a barback at a local restaurant, and realized he wanted to work his way up the industry. He soon became the beverage director of an upscale restaurant in Manhattan. After a decade as a highly successful salesperson in the beverage industry, Malek knew what he truly wanted to do: create his own venture and be his own boss.

the-vice-wine-imageMalek and his wife Torie Greenberg have since worked tirelessly to build The Vice Wine as the brand of choice for wine diehards and first-timers alike, balancing the classic quality of California vineyards with a current understanding of the consumer’s wine trend. The Vice Wine has produced ten batches so far, some of which have earned acclaim from Wine Spectator, Wine Enthusiast, USA Wine Ratings and The London Wine Competition.

As someone who moved continents at a young age, Malek is no stranger to travel — in fact, he traveled to 42 countries before the age of 30. He now travels to California every few weeks to join in on tastings and blendings, and to visit various wineries that The Vice Wine has partnered with in the area. Even in his free time he enjoys getting on his motorcycle and spending time on the road.

Malek Amrani splits his time between spearheading operations at The Vice Wine and pursuing his passion for fitness. Malek is a Triathlon Certified Coach, a 2019 TEAM USA Triathlon and Duathlon athlete. His passion for challenging himself physically stems back many years: he earned his Taekwondo black belt at just 12 years old!

On a personal note, Malek is a devoted husband, a “fur dad” to his puppy Bruce Wayne, and a lifelong NBA and soccer fan. On this blog, Malek Amrani will share his insights into entrepreneurship, his personal “vice” of high-quality small-batch wines, his personal interests in health and fitness, and much more.