Blog

What’s Happening in the U.S. Wine Industry

The American wine industry has been abuzz as of late. New trends are emerging and old habits are being challenged. Let’s take a look at a few of the biggest items to make wine industry news in the first 30 days of 2019. Direct to Consumer sales are rising. Consumers...

The United States of Wine

You may remember a recent article I published positing that American-made wine is the next big thing. There’s no doubt it’s on the rise thanks to health-conscious consumers and a strong push for innovation in the wake of climate change. So with demand for American...

American Made-Wine is the Next Big Thing

The constant shift in consumer behavior in many industries around the world, at an unprecedented pace of change, is keeping everyone in a state of perpetual awareness and wonder. Many crunch data, research trends and rely on algorithms to predict their sales. The...

Wine Marketing 101: A History of Best Practices

When it comes to wine and spirits, there are thousands of marketable intricacies and endless opportunities for creating a unique sales campaign. I’ve spent time in the past discussing where the future of wine marketing is heading and I firmly believe industry...

The Rise of American Wine and Spirits on the Global Market

Wine has long been thought of as an international industry with France and Italy leading the market through various flavor profiles and innovations. While global wines are still very trendy among wine consumers, another player is gearing up to make a significant...

Wine Marketing 101: Who And How To Target

Wine is universal. It is understood throughout most countries, in many languages and, most importantly, across multiple generations. So it stands to reason that wine marketing should be universal as well, right? Wrong.  Industry authorities believe that today’s wine...